What a marketing audit should actually tell you
Turn a review of your activity into a clear set of priorities.
Ask the commercial questions first
An audit is most useful when it connects marketing activity to business objectives. Review who you are reaching, what they need and whether the journey from interest to enquiry is clear.
Prioritise the next decisions
Separate urgent fixes from longer-term opportunities. A concise action plan should identify the purpose of each recommendation, the effort involved and how progress will be assessed.